Darren is heavily involved in local charity and so is the shop. One day a week, on Mondays, Darren volunteers his time to offer free haircuts. Inside the Live Well Center in Wilton Manors, the shop offers free haircuts to Ryan White Program recipients through a branch of the shop they like to call “Little Dick’s”. It was not clear to me if the pun was intentional, however I could not help but laugh when Darren told me about it. The Ryan White Program offers assistance in the form of medical and dental care to people with HIV/AIDS who could not otherwise afford to seek medical or dental care on their own.

Sadly, Darren lost his brother David just before the business opened in 2016 to cancer. Darren memorializes his brother by collecting money from customers which go to benefit the community. The shop likes to alternate between raising money for cancer charity organizations, pet charities, and other miscellaneous community organizations. Darren calls this program the “Heaven Cent Program”.

Haircuts may cost, for example, $14.99. He asks the clients if they wish to round up the bill the next dollar and to donate the penny to the program. If clients wish to donate more than just the penny, the shop will match those amounts as well. At the end of the day, Dick’s Service Station will match the donations dollar-for-dollar and present the chosen charity with the proceeds. Some of the charities which have benefited from Darren’s philanthropic nature include The Pet Project, SunServe, Smart Ride, and Broward House. Not only does Dick’s Service Station run the “Heaven Cent Program”, as Darren calls it, they are involved in other fundraisers as well. Darren mentioned they also do car washes from time to time to raise money for charity.