Covid fatigue is becoming a thing where we are all simply tired of hearing, worrying, thinking and focusing on the virus that has challenged the world in a way it hasn’t been challenged in over a century. Recently, we passed the 1-year anniversary of the first government responses and shutdowns to combat the pandemic. Vaccine distribution is underway and ahead of schedule and spring breakers are heading to South Florida to take advantage of the warm weather and open bars.
Their arrival is a perfect reflection of the challenges the coronavirus has created throughout our society. People heading to South Florida by the thousands to enjoy our environment. They are not vaccinated, and many are not interested in wearing masks or practicing social distancing. Even locals are beginning to loosen their cautions on the virus as numbers have been going down on new cases and death rates.
The Risk of Losing the Business
This has forced small businesses into a predicament as more and more customers come back after a year with shutdowns and precautions, many will not be interested in safety protocol because they are sick of Covid fatigue, or in complete denial still.
Either way, these small businesses will be faced with a difficult decision on how much they wish to enforce these mandates and precautions and run the risk of losing that business they’ve been struggling to get back for over a year.
Covid Should Not Be Political
Before we begin, let’s state the fact: the coronavirus should never have become a political issue. Regardless of who you blame for it, the fact is that this is a global pandemic and we as a country were not going to be immune to it.
Political affiliation and beliefs should never interfere with the understanding and impact health issues can have on our people as a country. It’s unfortunate that some believe the information or treatment of the pandemic is politically driven and that has to stop if we wish to get back to a way of normal sooner rather than later.
The Small Business Concern
We’ve all seen the videos online of a business asking a customer to wear a mask and the customer blowing up on everyone, getting into shouting matches, throwing things and so forth. These tantrums are an embarrassment to everyone and show just how aggressive and irrational people can be on this issue. The last thing a small business owner wants to have is someone acting like this when their store or restaurant is finally full of paying customers.
This creates an uncomfortable situation for your customers, employees and you’re probably never going to see the person who is shouting back to buy something from you in the future. So, should you enforce precautions on your customers aggressively? The answer is yes but not for the reasons you may think.
The Effect of the Reviews
What do you usually check for when you research a brand online? You want to see reviews of previous customers to that establishment. You expect there to be a rating somewhere in the fours to ensure that this place provides quality service. However, you also want to see how many people have left reviews as there’s a big difference between 50 reviews and 500. This research will tell you whether or not you are willing to give the new brand a try but the irony is you also know that people are more likely to leave a negative review than a positive one so therefore, if the company has ratings in the fours, you know they are pretty solid.
The Silent Majority
People who order online from Walmart or Target usually do so not because they don’t want to go to those stores in person, but because they do not want to deal with standing in line, being around people, were not happy with something that occurred in your store or perhaps just feel that it’s easier to make the purchase online.
These people are not going to write negative reviews or complain about your services by yelling to other customers. They are the silent majority who will simply keep their mouths quiet and take the path of least resistance. These are the customers you really need to worry about because they will not tell you they are unhappy, they simply will just not come back.
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About the Author
James Cox is born and raised in Oakland Park and attended St. Thomas Aquinas, FAU & Broward College. He has over 10 years of experience in copywriting, primarily for digital marketing. Recently, James has begun writing more published content including blogs and press releases for businesses throughout the United States and also works as a marketing consultant for small businesses. While he has a mixed relationship with traveling, James does enjoy going to Key West where he spent a large portion of his childhood. He frequently attempts to enjoy his favorite hobbies including fishing, lobstering, writing and binge-watching Community. He prides himself in being a very satirical writer and will often quote Hemmingway in his content. As a second-generation Oakland Park resident, James loves to visit and support local businesses, many of which have been around for decades.